Dental Practice Launch Podcast

How This FFS Startup Is Crushing It | Ep. 63

In this episode of the Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Chriska Mustafa, the owner of Root Modern Dentistry in Ashland, Virginia.

They discuss the unique aspects of her startup dental practice and the importance of creating a welcoming and comfortable environment for patients. Chriska shares her vision for the practice, which includes a focus on patient experience and education. She also talks about the challenges she faced during the design and construction process.

She also discusses the success of her social media marketing efforts. Dr. Chriska Mustafa discusses the importance of incorporating humor and authenticity into dental practice marketing. She shares her experience of using humor in videos and social media content, which has helped build strong relationships with patients.

Dr. Mustafa emphasizes the value of community collaboration and partnerships with local businesses to enhance brand awareness and attract new patients. She also highlights the importance of investing in marketing and building a strong online presence. Despite the challenges of practice ownership, Dr. Mustafa believes that it is worth it and encourages others to pursue their dreams.

Takeaways:

• Creating a unique and welcoming environment is crucial for a startup dental practice.
• Patient experience should be a top priority, from the waiting room to the treatment rooms.
• Design elements can help create a more inviting atmosphere. Social media marketing, including Instagram reels, can be an effective way to educate and engage with patients.
• Collaborating with other businesses in the community can also help promote a dental practice.
• Incorporating humor and authenticity into dental practice marketing can help build strong relationships with patients.
• Collaborating with local businesses and forming partnerships can enhance brand awareness and attract new patients.
• Investing in marketing and building a strong online presence is crucial for practice success.
• Practice ownership comes with challenges, but the rewards make it worth it.

 

Learn more about Root Modern Dentistry on the links below: https://www.dentistashlandva.com/   / rootmoderndentistry     / rootmoderndentistry  

 

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

How this Dental Startup Thrives In A Competitive Market | Ep. 62

Dr. Gin Do, a dentist in Orlando, FL and founder of Illume Dental Studio in Orlando, Florida, shares her experience of creating a unique startup dental practice. Dr. Do wanted to create a spa-like atmosphere where patients feel relaxed and taken care of. The practice offers a comfort menu with options like sparkling water, coffee, tea, and even mocktails. Dr. Do emphasizes the importance of personalization and human connection in the dental industry. She also discusses the success of her social media strategy, which includes creating funny and engaging content that has built a large following. Dr. Do and Shane reveal what every dentist should know when starting a dental practice.

 

Takeaways

• Create a unique atmosphere in your dental practice to make patients feel relaxed and taken care of
• Disrupt the “traditional” dental experience
• Offer a comfort menu with personalized options to enhance the patient experience
• Invest in a strong social media strategy to engage with patients and build a following
• Believe in yourself and don't let others' opinions discourage you from pursuing your dreams

 

Learn more about Illume Dental Studio on the links below: https://www.illumedentalstudio.com/

https://www.facebook.com/illumedentalstudio/

https://www.instagram.com/illumedentalstudio/

 

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

How Dentists Can Cure Burnout With This Hiring Strategy | Ep. 61

In this episode, Shane Simmons of Crimson Media discusses burnout in dentistry with guest Rebecca Herring, owner of Transformational Dental Coaching.

They explore strategies to avoid burnout for both dentists and their teams, with a focus on implementing virtual assistants to alleviate workload and create work-life balance.

Rebecca shares her experience in placing virtual assistants in dental practices and emphasizes the importance of investing time and training in these team members.

They also discuss the benefits of virtual teams and the need to involve them in team meetings and activities.

 

Takeaways

• Burnout is a common issue in dentistry, both for dentists and their teams.
• Implementing virtual assistants can help alleviate workload and create work-life balance.
• Virtual assistants can handle tasks such as answering phones, insurance verification, reactivating patients, and managing referrals.
• Investing time and training in virtual assistants is crucial for their success in the practice.
• Involving virtual team members in meetings and activities helps them feel included and valued.

If you want to see if hiring a virtual assistant is right for your dental practice, reach out to Rebecca at Rebecca@yourtdcoach.com for more information. 

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

The In-Person Interview at Voorhees Pediatric Dentistry | A Podcast Series Ep. 10

In this episode, Shane and Dr. Dinowitz sitdown for a one to one interview inside of Voorhees Pediatric Dentistry. They discuss the first month of being open, what marketing is working for them, delegating to rockstar team members, and much more. Be sure to checkout the video interview to see the airplane seats! 

 

Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

How to prepare in the final days before your startup opening | A Podcast Series Ep. 09

In this episode, we discuss the final preparations before opening a dental practice. Stacey Peters of Ideal Practices, discusses the importance of a dress rehearsal. A dress rehearsal is where the team practices the patient experience and identifies any challenges or areas for improvement. They also emphasize the need for flexibility and the ability to make decisions on the fly when dealing with unpredictable children. Dan shares his learnings from the dress rehearsal, including the importance of delegation and prioritizing his role as a dentist. 

 

Takeaways

• A dress rehearsal is crucial before opening a dental practice to practice the patient experience and identify any challenges or areas for improvement.
• Learning and mastering the practice management software is essential before opening to ensure smooth operations.
• Common blind spots in startup practices include not having a clear vision and not investing enough time in training.
• Creating an amazing first impression for patients is crucial, as it sets the tone for their experience at the practice.
• Flexibility and the ability to make decisions on the fly are crucial when working with children.
• Delegation is important for practice owners to avoid feeling overwhelmed and to empower their team members.
• Prioritizing one's role as a dentist and finding a work-life balance is essential for long-term success.
• Practice ownership can be an emotional rollercoaster, but forgiving oneself and staying true to the vision can help navigate the challenges.

 

Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/

 

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ |

 

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Five important lessons learned when starting a dental practice | A Podcast Series Ep. 08

In this episode, Dr. Dan Dinowitz and Shane Simmons discuss valuable lessons learned from Dr. Dinowitz’s experience of starting a dental practice. The conversation covers topics such as marketing, team building, time management, and the importance of seeking expert advice. Dr. Dinowitz also discusses the challenges of balancing the startup process with personal life events and the significance of having a strong support system. The episode concludes with a preview of the upcoming grand opening and a media day at the practice.

Takeaways

• Start marketing early and be consistent in your approach.
• Hire a great team early and continue recruiting to build a strong and collaborative work environment.
• Balancing multiple life events while building a practice is challenging but doable with the right support system.
• Take time away from your current job to focus on the startup, especially for administrative purposes.
• Seek expert advice and consultants to guide you through the startup process and marketing strategies.

Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/

 

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ |

 

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

How To Secure The Best Financing for Your Dental Startup | A Podcast Series Ep. 07

In this episode, Dr. Dan Dinowitz discusses the process of securing financing for his pediatric dental startup. He shares his personal experience of building a house and a practice simultaneously, highlighting the importance of choosing the right lender and considering loan terms beyond just the interest rate. Jesse Darby, a startup practice consultant with Ideal Practices, provides insights into what banks look for when approving loans, including liquidity, credit, income, and production. The episode emphasizes the significance of thorough financial planning and finding a lender that offers excellent customer service. 

 

Takeaways

• When securing financing for a dental practice startup, it is important to consider loan terms beyond just the interest rate.
• Choosing a lender that specializes in dental startups can provide tailored financing options and better customer service.
• Banks look for factors such as liquidity, credit history, income, and production when approving loans.
• Thorough financial planning and having a solid understanding of your financial situation are crucial in the loan approval process.
• Securing financing for a startup practice can be a complex process, but working with experienced consultants can help navigate the challenges. 
• There is no specific credit score requirement for securing financing, but a credit score of around 680 is often considered a baseline by banks.
• Budgeting is a crucial aspect of a startup project, and it is important to have a clear understanding of the costs involved and to be prepared for unexpected expenses.
• Working with experienced professionals, such as Ideal Practices, can provide valuable guidance and support throughout the financing and startup process.
• Taking calculated risks and stepping out of one's comfort zone is necessary when pursuing a dental startup, but the rewards can be worth it.

Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/

 

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ |

 

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

How To Navigate the Construction and Equipment Selection Process | A Podcast Series Ep. 06

In this episode, Dr. Dan Dinowitz discusses the specifics of construction and finding the right contractor and dental equipment for his startup practice. He talks about the progress of his practice, including finalizing the design of a feature airplane wall and the rapid progress of construction. Dr. Dinowitz emphasizes the importance of having a great contractor and a dental-specific contractor who understands the unique requirements of a dental office. Brian Frary, a dental startup consultant with Ideal Practices, explains his role in guiding dentists through the equipment and construction process. He highlights the importance of vetting contractors and getting multiple bids to ensure the best choice. The process of choosing dental equipment is also discussed, including visiting showrooms and considering budget constraints. In this conversation, Brian and Dan discuss the importance of visiting showrooms to try out dental equipment before purchasing. They emphasize the need to consider the patient experience and budget when selecting equipment and technology for a dental practice. They also discuss the importance of working with dental-specific IT companies and asking key questions about their experience and service plans. The conversation concludes with a discussion about marketing strategies for a dental startup.

 

Takeaways

• Finding the right contractor is crucial for a successful dental practice startup. It is important to choose a dental-specific contractor who understands the unique requirements of a dental office.
• Vetting contractors and getting multiple bids is essential to ensure the best choice. Comparing bids line by line and understanding what is included and excluded is crucial.
• Visiting showrooms and trying out different dental equipment is recommended to make informed decisions. However, it is important to consider budget constraints and prioritize essential equipment.
• Having a dental startup consultant can provide guidance and support throughout the construction and equipment selection process.
• The construction and equipment selection process requires careful decision-making and attention to detail to ensure a successful and efficient startup. Visiting showrooms and trying out dental equipment is crucial before making a purchase.
• Consider the patient experience and budget when selecting equipment and technology.
• Work with dental-specific IT companies for better service and support.
• Ask key questions about experience and service plans when choosing an IT company.
• Develop marketing strategies, including tactics and agencies, to attract new patients.

 

Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/

 

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ |

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Creating A Standout Brand For Your Startup Dental Practice | A Podcast Series Ep. 05

In this episode of The Dental Practice Launch Podcast, Dr. Dan Dinowitz and his wife Michelle discuss the process of branding their startup pediatric dental practice with Crimson Media. They share their journey of choosing a brand name and logo, and how they arrived at the theme of paper planes and travel. They also discuss the importance of involving their target demographic, including children and parents, in the branding process. The logo design process is explored, including the significance of font choice. Overall, the branding of the practice is seen as a reflection of their values and the experience they want to create for their patients. 

Takeaways

• Involving your target demographic in the branding process can help create a more relatable and engaging brand.
• Choosing a brand name and logo that reflects your values and the experience you want to create for your customers is crucial.
• Consider the overall aesthetic and theme of your brand, ensuring it appeals to a wide range of ages and demographics.
• Font choice can play a significant role in conveying the desired tone and aesthetic of your brand. The logo should represent the values and personality of the practice.
• A mural can create a unique and welcoming atmosphere for patients.
• Building buzz in the community is important for a startup practice.
• Branding should be fun and exciting, and should reflect the practice's unique identity.
• Seeing the brand come to life through merchandise and marketing materials is a rewarding experience.
• Looking forward to the next steps in the practice's journey is both exciting and challenging.

 

Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/

 

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ |

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Episode 4: Designing The Right Floor Plan For Your Startup

Learn more about Dr. Dan Dinowitz here: https://www.instagram.com/dr.dan_your_kids_dentist/

 

Learn more about how Ideal Practices helps dentists open their dream startup: https://idealpractices.com/ | https://www.instagram.com/idealpractices/

 

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/