Dental Practice Launch Podcast

How This Burnt-Out Dentist Built a $2M Practice Working Just 3 Days a Week | Ep. 70

In this conversation, Shane and Dr. Ben Friberg drive into Dr. Friberg’s transformative journey from a stressed practice owner to a thriving dentist who prioritizes work-life balance.

He discusses the importance of defining personal and business values, effective team building, and the shift from high-volume to quality-focused marketing strategies.

The discussion emphasizes the need for clarity in personal goals, the significance of investing in team members, and the evolving nature of marketing in the dental industry.

 

To learn how Dr. Friberg helps overstressed dentists find freedom in their practice, visit his website https://www.drbenfriberg.com/

To order “The Seven Figure Practice Blueprint For Dentists”, click here: https://www.drbenfriberg.com/book

 

SUBSCRIBE to The Dental Practice Launch Podcast! 

Check out more episodes: https://www.crimsonmediagroup.com/podcast

 

To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Takeaways

• Practice ownership can lead to stress and burnout.
• Defining personal values is crucial for business success.
• Investing in team members leads to better retention and performance.
• Marketing should focus on quality over quantity.
• A clear vision helps in aligning business practices with personal goals.
• Team incentives should align with practice profitability and patient experience.
• Marketing is an ongoing experiment that requires time and feedback.
• Building trust with patients leads to higher case acceptance rates.
• Creating a positive team culture enhances productivity and morale.
• Work-life balance is achievable in dental practice ownership.

The 3 KPIs You Must Know For Your Dental Practice | Ep. 69

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the three key performance indicators (KPIs) essential for growing a dental practice predictably. He emphasizes the importance of understanding annual patient value, the cost of acquiring new patients, and the average booking time for new patients. By focusing on these metrics, dental practice owners can make informed decisions that lead to sustainable growth and profitability.

SUBSCRIBE to The Dental Practice Launch Podcast!

Check out more episodes: https://www.crimsonmediagroup.com/podcast

To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

 

Takeaways:

• Understanding KPIs is crucial for dental practice growth.
• Annual patient value indicates how much each patient contributes.
• Cost of acquiring new patients affects marketing strategies.
• Booking time for new patients impacts conversion rates.
• Tracking these metrics leads to informed decision-making.
• Growth should be prioritized over cutting costs.
• Data-driven insights can predict practice performance.
• Marketing investments should yield a good return.
• Practices need to be proactive in scheduling new patients.
• Effective tracking systems can enhance practice management.

Dental Marketing Tip: Do This To Get More Google Reviews | Ep. 68

In this episode, Shane Simmons discusses effective strategies for dental practices to increase their Google reviews. He emphasizes the importance of reviews as a conversion mechanism that can lower the cost of acquiring new patients.

Shane shares practical tips, including the use of automation, the significance of personal requests for reviews, and the implementation of easy access methods like tap signs or QR codes. The episode concludes with a summary of key strategies to consistently gather quality reviews and enhance the practice's reputation.

SUBSCRIBE to The Dental Practice Launch Podcast!

Check out more episodes: https://www.crimsonmediagroup.com/podcast

To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Takeaways:

• Google reviews are crucial for patient conversion.
• Quality reviews lower the cost of acquiring new patients.
• Automation helps but should not be the only method used.
• Personal requests for reviews yield better results.
• Engaging with patients emotionally increases review likelihood.
• Tap signs or QR codes simplify the review process.
• Front desk staff should actively encourage reviews.
• Tracking reviews can motivate the team.
• Building a strong reputation is essential for growth.
• Consistency in asking for reviews is key to success.

Google Ads Or Social Media Ads For A Dental Startup | Ep. 67

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the differences between Social Media ads and Google ads for dental startups. He emphasizes the importance of using both platforms strategically to attract patients, highlighting the long-term benefits of social media and the immediate results from Google ads. The episode also covers budgeting for ads, the significance of community engagement, and the necessity of building a recognizable brand in the dental industry.

To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

Takeaways:

• Social media ads are effective for brand awareness.
• Google ads target patients actively searching for dental services.
• A combination of both ad types is essential for success.
• Social media should focus on building relationships and trust.
• Google ads can provide immediate patient acquisition results.
• Budget allocation should favor Google ads for immediate needs.
• Long-term strategies are crucial for sustainable growth.
• Community engagement enhances brand recognition.
• Avoid ads that look overly promotional to attract more patients.
• Investing in marketing is a long-term commitment for dental practices.

Follow These Guidelines For Successful Practice Ownership | Ep. 66

In this episode of the Dental Practice Launch Podcast, Shane Simmons interviews Malika Azargoon of Zar Dental Consulting. They discuss strategies for dental practice owners to thrive in 2025. They explore the importance of understanding practice metrics, the role of a coach or consultant, and the significance of building a strong team culture. Malika shares her journey in dentistry and how she became known as the 'dental therapist,' emphasizing the need for support and guidance in overcoming challenges.

The conversation also highlights the necessity of standard operating procedures and proactive team management to ensure practice success.

Malika shares insights on the importance of understanding demographics and creating a supportive environment for practice owners, especially those starting out.

 

Learn more about Zar Dental Consulting click on the link below: https://www.zardentalconsulting.com/

https://www.facebook.com/zardentalconsulting

https://www.instagram.com/zardentalconsulting/

 

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

How This FFS Dental Startup Collects $100k+ Every Month | Ep. 65

In this episode of The Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Chase Williams. Dr. Williams shares the journey of opening Tooth & Co., a fee-for-service dental practice in Fairhope, Alabama.

Dr. Williams discusses the challenges and successes he faced during his first year, including his decision to be Fee For Service as a dental startup, the importance of creating a unique patient experience, and the marketing strategies that helped build anticipation before opening. The conversation discusses the significance of aligning practice ownership with personal lifestyle goals and the value of old-school hospitality in modern dentistry. 

Dr. Williams shares his journey of building a successful dental practice focused on efficiency, team dynamics, and holistic care. He emphasizes the importance of a supportive team, innovative membership plans, and a commitment to patient-centered care.

Dr. Chase also discusses the significance of embracing holistic dentistry and the impact of thorough patient experiences on practice growth. He concludes with valuable advice for aspiring dental entrepreneurs, highlighting the need for confidence, niche identification, and preparation before launching a practice.

 

Takeaways

• Dr. Chase Williams opened a fee-for-service dental practice in Fairhope, Alabama.
• He prioritized creating a unique patient experience over traditional insurance models.
• Marketing strategies included social media ads to build anticipation before opening.
• Dr. Williams emphasizes the importance of aligning practice goals with personal lifestyle.
• He believes in comprehensive dentistry and providing personalized care.
• The practice focuses on old-school hospitality combined with modern technology.
• Dr. Williams invested significantly in technology to differentiate his practice.
• Membership plans can make dental care more accessible and affordable.
• Investing in technology can differentiate a practice.
• Identifying a niche can help attract the right patient base.

 

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

How To Achieve A Full Schedule Of Patients For Your Dental Startup | Ep. 64

In this episode of The Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Katie Riesenberg, the owner of Beachside Smiles in North Myrtle Beach, South Carolina.

Dr. Riesenberg shares her journey from being an associate dentist to opening her own practice, discussing the challenges and triumphs she faced along the way. The conversation covers her motivations for starting a practice, the importance of location, the unique beach-themed atmosphere of her office, and the marketing strategies that have contributed to a booked schedule since opening. Dr. Riesenberg also offers valuable advice for aspiring practice owners and reflects on the lessons learned during her first year of practice ownership.

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Takeaways

• Dr. Riesenberg moved to Myrtle Beach to pursue her dream of living by the beach.
• She always wanted to own her own practice since childhood.
• The decision to start her own practice came after feeling unhappy in her associate position.
• Hiring a consultant helped alleviate the stress of starting a practice.
• Location is crucial; being near recognizable landmarks aids in patient acquisition.
• Creating a unique patient experience is key to building a loyal patient base.
• Facebook ads have been a significant source of patient referrals.
• Building a strong team is essential for practice success.
• Dr. Riesenberg emphasizes the importance of mental health and finding outlets outside of work.
• Leadership requires understanding team dynamics and having difficult conversations.

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To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

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Learn more about Beachside Smiles on the links below:

https://www.facebook.com/people/Beachside-Smiles/61550333166321/

https://www.instagram.com/beachsidesmilessc/

How This FFS Startup Is Crushing It | Ep. 63

In this episode of the Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Chriska Mustafa, the owner of Root Modern Dentistry in Ashland, Virginia.

They discuss the unique aspects of her startup dental practice and the importance of creating a welcoming and comfortable environment for patients. Chriska shares her vision for the practice, which includes a focus on patient experience and education. She also talks about the challenges she faced during the design and construction process.

She also discusses the success of her social media marketing efforts. Dr. Chriska Mustafa discusses the importance of incorporating humor and authenticity into dental practice marketing. She shares her experience of using humor in videos and social media content, which has helped build strong relationships with patients.

Dr. Mustafa emphasizes the value of community collaboration and partnerships with local businesses to enhance brand awareness and attract new patients. She also highlights the importance of investing in marketing and building a strong online presence. Despite the challenges of practice ownership, Dr. Mustafa believes that it is worth it and encourages others to pursue their dreams.

Takeaways:

• Creating a unique and welcoming environment is crucial for a startup dental practice.
• Patient experience should be a top priority, from the waiting room to the treatment rooms.
• Design elements can help create a more inviting atmosphere. Social media marketing, including Instagram reels, can be an effective way to educate and engage with patients.
• Collaborating with other businesses in the community can also help promote a dental practice.
• Incorporating humor and authenticity into dental practice marketing can help build strong relationships with patients.
• Collaborating with local businesses and forming partnerships can enhance brand awareness and attract new patients.
• Investing in marketing and building a strong online presence is crucial for practice success.
• Practice ownership comes with challenges, but the rewards make it worth it.

 

Learn more about Root Modern Dentistry on the links below: https://www.dentistashlandva.com/   / rootmoderndentistry     / rootmoderndentistry  

 

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

How this Dental Startup Thrives In A Competitive Market | Ep. 62

Dr. Gin Do, a dentist in Orlando, FL and founder of Illume Dental Studio in Orlando, Florida, shares her experience of creating a unique startup dental practice. Dr. Do wanted to create a spa-like atmosphere where patients feel relaxed and taken care of. The practice offers a comfort menu with options like sparkling water, coffee, tea, and even mocktails. Dr. Do emphasizes the importance of personalization and human connection in the dental industry. She also discusses the success of her social media strategy, which includes creating funny and engaging content that has built a large following. Dr. Do and Shane reveal what every dentist should know when starting a dental practice.

 

Takeaways

• Create a unique atmosphere in your dental practice to make patients feel relaxed and taken care of
• Disrupt the “traditional” dental experience
• Offer a comfort menu with personalized options to enhance the patient experience
• Invest in a strong social media strategy to engage with patients and build a following
• Believe in yourself and don't let others' opinions discourage you from pursuing your dreams

 

Learn more about Illume Dental Studio on the links below: https://www.illumedentalstudio.com/

https://www.facebook.com/illumedentalstudio/

https://www.instagram.com/illumedentalstudio/

 

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

How Dentists Can Cure Burnout With This Hiring Strategy | Ep. 61

In this episode, Shane Simmons of Crimson Media discusses burnout in dentistry with guest Rebecca Herring, owner of Transformational Dental Coaching.

They explore strategies to avoid burnout for both dentists and their teams, with a focus on implementing virtual assistants to alleviate workload and create work-life balance.

Rebecca shares her experience in placing virtual assistants in dental practices and emphasizes the importance of investing time and training in these team members.

They also discuss the benefits of virtual teams and the need to involve them in team meetings and activities.

 

Takeaways

• Burnout is a common issue in dentistry, both for dentists and their teams.
• Implementing virtual assistants can help alleviate workload and create work-life balance.
• Virtual assistants can handle tasks such as answering phones, insurance verification, reactivating patients, and managing referrals.
• Investing time and training in virtual assistants is crucial for their success in the practice.
• Involving virtual team members in meetings and activities helps them feel included and valued.

If you want to see if hiring a virtual assistant is right for your dental practice, reach out to Rebecca at Rebecca@yourtdcoach.com for more information. 

To learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/